Web Marketing - Marketing Strategy Design
We design web marketing strategies that deliver results through target analysis, competitive research, and KPI setting.
Marketing Without Strategy Leads to Failure
"Let's just try SEO." "Let's run some ads." Starting with tactics can result in wasted budgets without any measurable results.
To achieve results, you need a strategy first.
We understand your business goals and design evidence-based marketing strategies grounded in target customer analysis, competitive research, and market research.
Challenges We Solve
- Not sure where to start.
We analyze your current situation, set priorities, and clarify which initiatives to tackle first.
- Executing campaigns but seeing no results.
We identify gaps in targeting and messaging, then adjust your strategy for better outcomes.
- Marketing direction is unclear within the organization.
We create data-driven strategy documents to support internal decision-making.
Service Details
- Current State Analysis.
We visualize site analytics, traffic data, and the effectiveness of current initiatives.
- Target Analysis.
We deepen customer understanding through persona design and customer journey mapping.
- Competitive Research.
We analyze competitors' web strategies and identify differentiation opportunities.
- Market Research.
We assess market conditions including search volume and industry trends.
- KPI Design.
We set specific metrics and targets aligned with your business goals.
- Initiative Roadmap.
We develop a prioritized execution plan for your marketing initiatives.
Workflow
Development Process
Hearing
We learn about your business goals, challenges, targets, and competitors.
Current State Analysis
We conduct site analysis, traffic review, and evaluate current initiative effectiveness.
Research & Analysis
We perform market research, competitive analysis, and target analysis.
Strategy Development
Based on findings, we design your marketing strategy.
Strategy Document Delivery
We deliver the strategy document, roadmap, and KPI design documentation.
Pricing
| Service | Price (excl. tax) |
|---|---|
Light Current state analysis, competitive research, basic strategy development | ¥300,000 |
Standard Light plan + detailed persona design, initiative roadmap | ¥500,000 |
Premium Standard plan + customer journey, content strategy | From ¥800,000~ |
※ * Prices shown are estimates. Costs may vary based on scope and requirements.
FAQ
Yes, you can. We support cases where the strategy is developed by us and execution is handled internally. Of course, we can also handle execution on your behalf.
Usually around 4 to 6 weeks. This may vary depending on the scope of research and project size.
Yes, we offer ongoing support including execution assistance and periodic strategy reviews.