Web Marketing - Owned Media Management
We provide total support for owned media operations, from launch to content production and ongoing management.
Build a Sustainable Traffic Asset with Owned Media
Owned media functions as your company's own traffic asset, independent of advertising.
However, achieving results requires strategic design and consistent operation. We provide end-to-end support from media launch to ongoing management.
Challenges We Solve
- Want to start an owned media site.
We handle everything from strategy design to site development and initial content creation.
- Operations have stalled.
We support continuity with editorial calendar management and content production.
- Not seeing results.
We analyze current performance, revise strategy, and improve content to drive outcomes.
Service Details
- Media Strategy Design.
We handle target design, concept development, and KPI setting.
- Site Development.
We build SEO-optimized media sites using WordPress.
- Content Strategy.
We conduct keyword research, category design, and content mapping.
- Article Production.
We plan, write, and publish SEO-focused articles.
- Editorial Team Setup.
We support building an internal operations team and managing writers.
- Performance Measurement & Improvement.
We conduct traffic analysis, content optimization, and strategy reviews.
Benefits of Owned Media
- Search-Driven Traffic.
SEO-strong content delivers continuous organic traffic over time.
- Lead Generation.
We capture leads through the content-to-CTA-to-download/inquiry flow.
- Brand Building.
Expert content publishing strengthens your industry presence.
Workflow
Development Process
Hearing
We learn about your goals, target audience, competitors, and internal resources.
Strategy Design
We develop the media concept, category structure, and KPIs.
Site Development
We build the media site using WordPress.
Initial Content Production
We create the initial batch of content for launch.
Operations Launch
We begin operations following the content calendar.
Measurement & Optimization
We conduct monthly performance measurement and strategy reviews.
Pricing
| Service | Price (excl. tax) |
|---|---|
Media Launch (incl. site build) Strategy design, site development, 10 initial articles | From ¥1,000,000~ |
Operations Support (monthly) 4 articles/month, editorial management, reporting | From ¥300,000/mo~ |
Consulting Only (monthly) Strategy advice, editorial meeting participation, reporting | From ¥150,000/mo~ |
※ * Costs may vary based on content volume and specialization required.
FAQ
Owned media is a medium to long-term initiative. Results typically begin to appear within 6 months to 1 year.
Yes, we also handle analysis and improvement of existing media properties. We can start with a current-state audit.
Yes, we can also build on other CMS platforms or headless CMS solutions, depending on your requirements.