Web Marketing - LP Optimization (LPO)
A Landing Page Optimization service that analyzes and improves landing pages to boost conversion rates.
Improve Your Landing Page Conversion Rate
No matter how much traffic your ads drive, if visitors leave the landing page, it won't translate into results.
Improving your LP conversion rate by just 1% can significantly boost your advertising efficiency.
We maximize your results through data-driven LP optimization.
Challenges We Solve
- Few inquiries from the landing page.
We review layout, copy, and CTAs to improve conversion rates.
- High bounce rate.
We use heatmap analysis to identify drop-off points and implement improvements.
- Not sure what to improve.
We use data to prioritize and deliver effective improvements.
Service Details
- LP Audit.
We analyze your current LP from multiple angles to identify improvement opportunities.
- Heatmap Analysis.
We analyze user behavior using Clarity, Hotjar, and similar tools.
- A/B Testing.
We test elements like headlines, CTAs, and images to find the optimal combination.
- Copywriting Improvement.
We rewrite copy to better resonate with your target audience.
- Form Optimization (EFO).
We optimize form fields and design to reduce abandonment.
- LP Production.
We handle new LP creation and redesigns of existing pages.
Key LPO Principles
- First View.
The first visible area must clearly communicate how you solve the target's problem.
- Story Structure.
We structure pages following the flow: Problem, Solution, Benefits, Track Record, CTA.
- CTA Design.
We optimize button text, color, and placement to maximize click-through rates.
Workflow
Development Process
Hearing
We learn about the LP's purpose, target audience, and current challenges.
LP Audit
We analyze the current LP and identify improvement points.
Improvement Proposals
We present prioritized improvement measures.
Implementation
We implement improvements to copy, design, and CTAs.
A/B Testing
We verify improvement effectiveness and continue optimization.
Performance Measurement
We measure CVR, bounce rate, and other metrics for continuous improvement.
Pricing
| Service | Price (excl. tax) |
|---|---|
LP Audit Current state analysis, improvement proposal report | ¥100,000 |
LP Optimization (one-time) Audit + improvement implementation | From ¥200,000~ |
LPO (monthly) Continuous improvement, A/B testing, reporting | From ¥150,000/mo~ |
New LP Production Planning, design, and coding | From ¥400,000~ |
※ * Costs may vary based on LP scope and improvement requirements.
FAQ
It depends on the improvements made, but results typically become visible within 1 to 2 months. Continuous optimization drives further gains.
Yes, we can. As long as we have access to the admin panel, we can proceed with improvements.
We use tools such as VWO, Optimizely, and other leading testing platforms.